There are a lot of websites that allow you to create a free banner by providing you with several free templates. All you have to do is to select a template, add your text and literally create your banner design in a matter of seconds only. However, the down side is that the company (that provides you with free templates) also uses their URL or company name on your banner. Now, I wonder why people wonder why their banner designs are not giving them the results they are striving for. Well, if your market is thinking of you as a cheap business that can't even afford a banner, then why will they buy your products or show interest in acquiring your services.
Now, it is very clear that the best practice should be to create a custom banner design instead of using a template. However, to ensure that people truly understand the power of customized banners and why they should avoid using templates, we need to explore this subject in great detail and take a look at some important factors that can totally break your banner and ruin you marketing campaigns. So, let's take a look at these important factors now.
To make your marketing campaigns successful, you have to give them a personal touch. Copying and using someone else's ideas will never help you succeed in the world of marketing and you will end up ruining your credibility. Hence, it is crucial that you give a personal touch to your banner to help you correctly represent your business model. If your banner is unable to tell your market that what your business is about, you will have trouble winning their trust. Therefore, people will avoid clicking your banner and your CTR or click thru rate will go down. No clicks mean zero visitors to your site.
Don't Look Cheap:
If you are selling expensive products but are using a free template to create your banner design, then know this, you will soon end up ruining your business image. Your market will think of you as unprofessional and amateur. If you can't spend a few bucks to create a custom banner design, then will you spend to provide quality products to your customers? Well, this is the question that your market will want to know. Of course, they won't contact you to find out. They will simply ignore you and go elsewhere.
Don't Look Like a Copycat:
The problem with templates is that they are widely available and anyone can use them. If you consider your business to be unique in its own way then your banner design should be unique as well. Using a template will make you look like a copycat without any creativity at all. So, ensure that your banner is always customized.
See, using a customized banner will allow you to give it a personal and unique touch. It will allow you to convey your message in a powerful way because your designer will even change the colors and layout according to your message.
So, the best thing is to go for a custom banner design instead of a template.